| UNIVERSITY: REY JUAN CARLOS | |||
| Vocational Training Qualification: HIGHER VOCATIONAL TRAINING PROGRAMME (CFGS) IN MARKETING AND ADVERTISING | |||
| University Degree: BACHELOR’S DEGREE IN MARKETING | |||
| PROFESSIONAL MODULES | SUBJECTS | Subject type | Credits to be recognised |
|---|---|---|---|
| ECONOMIC AND FINANCIAL MANAGEMENT OF THE BUSINESS | ECONOMIC AND FINANCIAL ANALYSIS IN MARKETING I | OB | 4.5 |
| ECONOMIC AND FINANCIAL MANAGEMENT OF THE BUSINESS | ECONOMIC AND FINANCIAL ANALYSIS IN MARKETING II | OB | 4.5 |
| MARKETING POLICIES | INTRODUCTION TO MARKETING | OB | 6 |
| DIGITAL MARKETING | COMMUNICATION POLICY | OB | 6 |
| DESIGN AND PRODUCTION OF COMMUNICATION MATERIALS | |||
| PUBLIC RELATIONS AND MARKETING EVENT ORGANISATION | |||
| COMMUNICATION MEDIA AND CHANNELS | MARKETING AND COMMUNICATION MANAGEMENT | OB | 4.5 |
| MARKET RESEARCH | MARKET RESEARCH I | OB | 4.5 |
| CLIENT, CONSUMER AND USER CARE | RELATIONSHIP, DIRECT AND INTERACTIVE MARKETING | OB | 4.5 |
| VOCATIONAL TRAINING AND CAREER GUIDANCE | EMPLOYMENT AND SOCIAL SECURITY LAW | OB | 4.5 |
| WORK PLACEMENT | EXTERNAL WORK PLACEMENT* | OB | 24 |
| 63 | |||
| Total credits — Basic Training Subjects (Own Branch) | Total credits — Compulsory Subjects | ||
| Total credits — Optional Subjects | Total credits — Basic Training Subjects (Other Branches) | ||
Detail
What our Higher Vocational Training Programme in Marketing and Advertising offers
In recent years, marketing has changed completely. Technology has multiplied the ways to connect brands and people, and companies are looking for profiles capable of communicating values and differentiating themselves in front of increasingly diverse audiences.
With the Higher Vocational Training Programme in Marketing and Advertising, you will be trained with a practical and up-to-date approach, designed to respond to the evolution of the sector. You will master the fundamentals of marketing and learn how to apply key tools in advertising and digital marketing, from strategy and content to e-commerce. Upon completion, you will have the skills to enter the market with confidence, creativity, and a professional vision.
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Download the programme and discover everything about the Higher Vocational Training Programme in Marketing and Advertising in Madrid: audience, structure, and content
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Study advertising and marketing in Madrid
¿Te imaginas creando marcas con personalidad y campañas que dejen huella? Aprende a posicionarlas, a construir su voz y a dar tus primeros pasos en el mundo del marketing con una formación orientada a la realidad del sector.
Meet the Admissions Department
Leticia Gálvez
We care about getting to know you: your talents, strengths, and dreams. Your advisor will guide you to bring out the best in you and ensure that your time at eserp aligns with what you want for your future
Programme
Why study the Vocational Training in Marketing and Advertising at eserp Madrid?
As part of your training, you will be able to obtain the (APPC) with the specialisation Creative Tech & Sustainable Branding , a certificate designed to broaden your business perspective in an increasingly digital, technological and global environment.
This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world case studies and hands-on activities to understand how organisations and management models are evolving in the new economy.
During the programme, you will explore five key areas that are redefining business management:
- Generative and creative AI in marketing automation.
- Marketing data analytics and consumer insights.
- Sustainable branding and ethical communication.
- CRM, digital tools and disruptive marketing technologies in marketing.
- Strategic brand and marketing management.
The APPC adds an extra layer of professional specialisation, connecting academic training with the skills employers currently demand and strengthening your profile in an increasingly technology-driven and international labour market, supporting graduate employability.
connect with the leaders of Branding
At eserp, we take it a step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the largest network of branding experts at the national level.
Thanks to this agreement, our students gain access to masterclasses, exclusive activities, professional events, and high-value content delivered by real industry leaders.
Discover Artificial Intelligence Week
We focus on the tools that are providing a 360-degree turnaround for all sectors including, of course, luxury marketing. During Artificial Intelligence Week, the most cutting-edge topics in AI will be developed so that you can apply them when making strategic decisions. Furthermore, you will discover how to apply AI to key software in your business projects, and even delve into the ethical implications and responsible use of these new tools.
Additionally, the modules are adapted to each master's degree to cover the latest developments in neuromarketing, marketing data, research, business intelligence, and more. Stay ahead of the future with our dedicated week and enhance your graduate employability.
Studying the Higher Vocational Training Programme in marketing and advertising in Madrid opens the door to an environment where communication, creativity, and digital marketing are explored through practice, with content aligned with current market demands.
Throughout the programme, you will develop skills to design, manage, and evaluate communication projects, advertising campaigns, and digital strategies. Furthermore, you will be able to access recognised certifications that strengthen your profile and improve your graduate employability in an increasingly competitive labour market.
Higher Vocational Training Programme in Marketing and Advertising
Official Higher Vocational Training Programme qualification in Marketing and Advertising issued by the Community of Madrid.
Higher Vocational Training Programme in Marketing and Advertising
Own Diploma in Marketing and Advertising issued by eserp.
Advanced Professional Programme Certificate
Own Diploma qualification with a Specialisation in Creative Tech & Sustainable Branding, issued by eserp.
Career Opportunities and Entry Profile
Entry Profile
If you are passionate about communication, creativity, and new technologies, our Higher Vocational Training Programme in Marketing and Advertising is your best option. This programme attracts students from various educational backgrounds, so there is no single entry profile. However, many of them share a set of qualities:
- Initiative and ability to take action.
- Entrepreneurial and innovative spirit.
- Ability to communicate clearly and with impact.
- Analytical skills and problem-solving orientation.
- Talent for teamwork.
- Commitment, effort, and perseverance.
Professional Opportunities
With the Higher Vocational Training Programme in Marketing and Advertising at eserp, you will unleash your creativity while training to carve out a path in a dynamic yet competitive field. You will have access to a wide range of career opportunities, tailored to your profile and interests:
- Digital Marketing Specialist: Position brands through SEO, SEM, UX, and CRO strategies. One of the most in-demand career paths today.
- Social Media Manager (Community Manager): Design and execute content strategies to engage with audiences in the online environment.
- Project Manager and Client Lead: Coordinate campaigns, lead teams, and manage relationships with major brands in strategic and creative environments.
- Communications Director (DirCom): Define the communication strategy of a company, both internally and externally.
- Advertising Creative: Develop innovative concepts and ideas for campaigns in both digital and traditional media.
- Media Planner: Decide how, when, and where to launch campaigns to maximise their reach and impact.
Educational Program
Objectives of this Higher Vocational Training Programme
The aim of this Higher Vocational Training Programme in Marketing and Advertising is to train professionals capable of managing a company’s brand identity, with a practical approach tailored to the challenges posed by new technologies. To achieve this, the programme pursues the following objectives:
- Prepare basic reports and professional briefings, analysing markets, audiences, and trends to define effective and results-oriented commercial strategies.
- Design commercial prospecting plans adapted to the digital and physical environment, applying segmentation, positioning, and offer personalisation criteria.
- Interpret and transform market data into strategic decisions, using statistical techniques and analytical tools to optimise commercial actions.
- Define and execute a company’s public relations strategies, aligning brand objectives with corporate communication actions and reputation management.
- Manage the launch and positioning of products and services, applying marketing mix techniques, brand storytelling, and customer experience analysis.
- Plan, develop, and evaluate digital marketing campaigns, integrating social media, online advertising, email marketing, SEO/SEM, and automation, with an omnichannel and measurable approach.
Learn how to manage brands with the practical and digital approach of this Higher Vocational Training Programme in Marketing, designed to respond to the latest market trends. You will receive comprehensive training covering everything from strategic fundamentals to the latest tools in digital marketing.
Throughout your studies, you will learn how to analyse the market, manage brands, and develop effective campaigns in an environment that simulates the real dynamics of a business. All of this with a clear goal: to facilitate your entry into the job market within the marketing field.
Throughout your studies, you will learn how to analyse the market, manage brands, and develop effective campaigns in an environment that simulates the real dynamics of a business. All of this with a clear goal: to facilitate your entry into the job market within the marketing field.
Second year:
Access to university degrees:
Eserp offers its students a wide range of possibilities for credit transfer within various university degrees.
In Barcelona, the following degrees can be transferred:
- Bachelor´s Degree in Advertising, Marketing, and Public Relations.
- Bachelor’s Degree in International Business.
- Bachelor’s Degree in Law.
- Bachelor’s Degree in Criminology.
In Madrid, the following degrees can be transferred:
| MODULE RECOGNITION IN MADRID: |
|---|
| Bachelor’s Degree in Marketing. |
| Bachelor’s Degree in Business Administration and Management. |
Admissions
Admission process for this HVT programme
Price
Tuition fees and payment options
First-year tuition fees:
€4,100.00
First payment: 650€.
Remainder of the Academic Year: 10 monthly installments, directly financed by eserp, interest-free, from September to June of 345€.
Testimonials
What our students say
If you haven't decided where to study a Higher Vocational Training Programme yet, you'll be interested in hearing what our alumni think about this programme.
