Master's in Business and Strategic Management

Detail

What our Master's in Business and Strategic Management planning offers

Octubre 2026 / 9 months

60 ECTS

In an increasingly competitive economic landscape, organisations need leaders who can make strategic decisions, anticipate market change and lead teams efficiently.

That is why our Master's in Business and Strategic Management in Mallorca offers you a comprehensive education in business management, with a practical, international focus. Throughout the programme, delivered entirely in English, you will work on real-world cases, attend expert-led seminars and develop executive, analytical and leadership skills. You will do so while covering key areas such as financial control, digital transformation and resource management.

Affiliated centre of the Universitat de Vic – Universitat Central de Catalunya.

University-specific qualification awarded by UVic-UCC.

Explore every aspect of the programme in detail

Download the programme brochure and discover everything about the Master's Degree in General Management and Strategic Planning.

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Specialise in Business and Strategic Management in Mallorca

This strategic planning master’s Mallorca enables you to develop executive capabilities while studying in a dynamic and internationally connected environment. You will strengthen your ability to lead multidisciplinary teams, define long-term strategies and manage organisational transformation effectively.

Meet the Admissions Department

Sofía Morales

We care about getting to know you: your talents, strengths and ambitions. Your advisor will guide you to bring out the best in you and ensure that your time at eserp aligns with what you want for your future.

Let’s Talk About Your Goals

Program

Why study the Master's Degree in General Management and Strategic Planning at eserp?

Our methodology combines Masterclasses delivered by international experts, practical workshops focused on digital tools relevant to executive management, methodologies such as Agile and Design Thinking, and structured Workbooks to guide your daily learning process.

What is ESERP Welcome Week?

The Welcome Week is organised at the beginning of the academic year to support new students in their integration into university life. Activities include:

• Campus presentation and introduction to services

• Informative talks on methodology, academic structure and employability

• Social activities and networking with classmates, faculty and staff

• Introductory workshops on key competencies and professional development

As part of your training, you will be able to gain the (APPC) with the Digital Global Business & Tech Management specialism, a certificate designed to broaden your understanding of business in an increasingly digital, technology-driven and global environment.

This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world cases and activities focused on understanding how organisations and management models are evolving in the new economy.

During the programme, you will explore five key areas that are reshaping business management:

AI applied to international management.
Global business data analytics.
Sustainability, CSR and global ESG.
New technologies and digital transformation in global trade.
Applying leadership and management strategies.

The APPC adds an extra layer of professional specialisation, linking academic learning with the skills employers currently demand and strengthening your profile for career progression pathways in an increasingly technology-led and international labour market.

Corporate strategy:

Understand the strategic decisions that create value by driving business growth. Learn the decision-making process to achieve the organisation’s long-term vision and objectives.

CORPORATE FINANCE: STRATEGY AND VALUE CREATION:
Money as a product.
Fundamentals of finance.
Balance sheets, income statements and financial projections.

AGILE PROJECT AND RISK MANAGEMENT:
Design thinking.
Lean startup.
Agile methodology.

BUSINESS ETHICS:
Principles of business ethics.
Types of business ethics.

BUSINESS POLICY AND STRATEGIC DECISION-MAKING:
Setting business objectives.
Meeting goals and objectives.
Business plan vs business strategy.

HUMAN RESOURCES AND TALENT ACQUISITION:
New roles in a fluid world.
Leadership vs management in strategic development.
New profiles for a new reality.

BUSINESS ANALYSIS. BUSINESS INTELLIGENCE:
Customer analytics / Operations analytics / People analytics.
Data governance /Analytical databases.

COOPERATION AND CONFLICT RESOLUTION. CORPORATE SOCIAL RESPONSIBILITY:
Communication and conflict resolution.
Analysis of situations of uncertainty.
Corporate Branding, and Corporate Social Responsibility.

Marketing and customer journey mapping:

Measure marketing impact, understand the key elements of a marketing plan, and learn how to develop a social media strategy.

MARKETING AND SALES MANAGEMENT:
Sales management: processes, strategies and resources.
Marketing management: processes, strategies and resources.
Difference between sales and marketing.

SOCIAL MEDIA STRATEGY AND DIGITAL MARKETING:
Social media marketing: what it is and how to develop your strategy.
Target audience and platforms.
Creating engaging social content.

Networking and innovation in management:

Learn the process of guiding new ideas from conception through to implementation. It equips you with the skills, knowledge and creative tools you need to spot opportunities—whether you choose to launch your own venture or become the innovation driver within an existing organisation.

GLOBALISATION AND INTERNATIONALISATION IN BUSINESS:
Globalisation vs internationalisation.
Globalisation: concept and key debates.

SUPPLY CHAINS AND LOGISTICS:
Supply chain and logistics fundamentals. Alignment with the organisation’s strategy.
New logistics challenges: decentralisation, environmental footprint and the evolution of cities.

CHANGE AND INNOVATION MANAGEMENT:
Framework conditions for change and innovation management.
Develop a strategy to respond to change.
Organisational culture and change.

What do we mean by skills stacking?

Skills Stacking sessions foster the development of complementary abilities which, when combined, create a distinctive competitive advantage in highly demanding professional environments. Through applied methodologies, students acquire essential knowledge to lead complex and multidisciplinary workplaces.

All of this through sessions with professionals and organisations that are part of the eserp ecosystem.

PMO – Project Management Office

The Project Management Office supports students throughout the entire process of designing, developing and defending their final master’s project. From the initial concept to final presentation, students are supervised by the Academic Coordinator, a PMO advisor and a project supervisor.

This business-standard model provides training, resources and structured support for managing strategic, tactical and operational initiatives. It is one of the key elements that differentiates this general management degree Mallorca, allowing you to develop competencies such as:

Thanks to the PMO, you will be able to:

Develop a robust business project, market-oriented and focused on real decision-making.
Learn to plan and deliver through milestones, coordinating teamwork effectively.
Improve your key competencies: strategic vision, communication, leadership, time management and economic-financial viability analysis.

Discover Artificial Intelligence Week

Artificial Intelligence Week focuses on technologies transforming industries, including executive leadership and strategic management. During this week, students explore advanced AI applications and learn how to integrate them into strategic decision-making.

Modules are adapted to each master’s specialisation, covering neuromarketing, marketing data, research, business intelligence and more.

By enrolling in our programme in Mallorca, you will receive advanced and specialised training, obtaining recognised qualifications in both academic and professional environments.

It also provides access to international certifications that endorse your skills in business strategy, data analysis and decision-making, strengthening your profile in a highly competitive environment.

MSc in Business and Strategic Management

Eserp private qualification.

MSc in Business and Strategic Management

University-specific qualification awarded by UCC-UVic.

Advanced Professional Programme Certificate

Own diploma qualification with a specialisation in Digital Global Business & Tech Management, awarded by eserp.

International Certificate¹

Awarded by the University of Applied Sciences, Schmalkalden (Germany).

International Certificate¹

Awarded by the European Communication School (France – Belgium).

¹Students who study and successfully complete eserp’s own curriculum, attend international conferences and produce an assignment based on those conferences will obtain the International Certificates.

Online employment platform

Join the Eserp Job Portal and connect with qualified talent. A wide range of job opportunities and industry internships from companies await you.

Eserp Job Portal

Eserp Talent Fair

With a strong focus on graduate employability and students’ professional development, eserp organises an annual Careers Fair at each campus.

Eserp Talent

Boost your career in the business sector with Eserp Talent

Access exclusive job offers, connect with leading companies in executive management and receive personalised career guidance from day one.

Exclusive internships and employment opportunities
Networking with top-tier companies
Specialised advisory support

Find out more

Partner organisations supporting our students’ professional development:

01 / 01

Jumeirah

US International Trade + Marketing GmbH

Testimonials

What our students say

If you are still choosing between private universities in Mallorca that offer General Management, you may find it useful to read what our alumni say about the programme.

01 / 04

This master's programme helped me understand what it means to have a global vision within a company and to take on responsibilities in leadership, innovation, entrepreneurship and planning. It gave me the opportunity to strengthen and enhance my management skills and become a well-rounded professional.

Claudia Liliana sepúlveda Marín

Alumni of the Master's Degree in General Management and Strategic Planning

In my experience at eserp, I have found it to be a centre that prioritises approachability and student support in the delivery and organisation of classes. Qualified lecturers and an extensive, well-rounded programme provide you with a broad and enriching perspective to help you position yourself in the job market.

Qie Lizhang

Market Intelligence Analyst at Horse Holding

I studied the Master's in Human Resources Management at eserp and benefited from the personalised support, dynamic classes and working with a diverse cohort, which greatly enriched my learning. Earning the qualification broadened my career opportunities and, in fact, I joined the multinational where I now work within the people function.

Eva Boix

Head of Health and Safety at Serunion

Studying the Master's in Human Resources Leadership and People Management at eserp was a great experience. It gave me everything I needed to shape and consolidate my professional future.

Ángel Roncero

Talent & Training Lead at SDG Group Spain

Admissions

Admissions process

Documentation

Application form. Photographs. Copy of national ID (both sides). Access-route documentation.

Admissions assessments

Interview with the admissions team and/or the programme coordinator, if required.

Decision

Admissions decision / Notification of admission to the programme.

Registration / enrolment

Once admission has been confirmed, the applicant must pay the enrolment fee and complete the required documentation.

Price

Prices and payment methods for students

€12,200.00

First payment: €1,800.

Remainder of the academic year: 10 monthly instalments, financed directly by eserp with no interest, from October to July, of €1,040.

5% early payment discount.

Qualification award fees not included.
If the student pays the full programme fee at a price different from that shown on the website (due to the application of scholarships or financial support), the early payment discount will be 5% of the final amount payable.
The 5% early payment discount will also apply to students who, after paying the registration fee, choose to pay the remaining programme fee before the programme starts. In this case, the discount is applied to the outstanding balance.
This master's programme is eligible for FUNDAE (Tripartite Foundation) training subsidies.

MSc in Business and Strategic Management in Mallorca

What our Master's in Business and Strategic Management planning offers