14 May 2026
14 May 2026
Summit

Eserp Marketing Summit Mallorca – Building Sustainable Brands

Description

We’d like to invite you to a session where we’ll analyze how sustainability is transforming the way brands are built, communicated, and create value.

On May 14, from 6:00 p.m. to 8:00 p.m., at Fundació Sa Nostra – Can Tàpera, we’ll bring together industry professionals to address an increasingly relevant question: how to build sustainable, credible, and competitive brands in today’s context.

Throughout the event, we’ll discuss positioning, reputation, purpose, and real impact through an institutional welcome, a keynote presentation, and a roundtable discussion with invited experts.

Speakers

Ali Valhaus
Managing Director | Expert in Value-Based Management. Cleanwave
María Tibaide Rondón
Manager Sostenibilidad y Regeneración. Marugal
Rodrigo Fitaroni
CEO de Mar Senses Hotels
Mirtha Erhart-Zimmerli
Cónsul Honoraria de Suiza en Palma de Mallorca / Miembro Junta Directiva Grupo Universal
Laura Garrido Mayol
Sostenibilidad y Comunicación ética | Cofundadora en ético | Multiplicadora B | Estrategias de Sostenibilidad en Organizaciones

Reception and Registration

Time
Act
Arrival of attendees. Informal welcome at the entrance to the venue.

Institutional Opening

Time
Act
Francisco Enseñat Bibiloni – General Director, ESERP José Alejandro Rodríguez – Director, ESERP Mallorca

Keynote Presentation

Time
Act
A strategic perspective on sustainable branding as a real competitive advantage.

Roundtable Discussion

Time
Act
Building sustainable brands in action: from purpose to differentiation.

Institutional Closing

Time
Act
Francisco Enseñat Bibiloni – General Director, ESERP José Alejandro Rodríguez – Director, ESERP Mallorca

Networking & Catering

Time
Act
Outdoor area at Can Tàpera. Open beyond 8:00 p.m. for anyone who would like to continue.
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