Summit Focused on the Intersection of Artificial Intelligence, Experience, and Business
Technology has democratized process execution across every department in companies, artificial intelligence has accelerated workflows, and competition no longer has borders. In this new context, doing more marketing, advertising, and uncontrolled investment is no longer enough. The difference lies in understanding how it is implemented and how it truly impacts the business.
AI + Experience + Business: the intersection where the profiles companies demand today are built.
PANEL #1 (45 min)
The Shift in Power: AI, Advertising, and Business Impact
Artificial Intelligence has moved beyond an operational role to become a strategic lever. It is not just about producing more, but about creating better impact. AI helps make more precise decisions, anticipate behaviors, and maximize results. Today, its true value lies in its business impact: increasing revenue, reducing costs, and improving profitability.
PANEL #2 (45 min)
The Experience Economy: Where Brands Win
In an environment where everything is being automated, the difference no longer lies only in technology—which has become fully democratized—but in experience. How do we bring these two dimensions together in phygital experiences? The brands that grow are those that build real connection through the product, the community, and physical interaction, creating a direct impact on price, conversion, and loyalty.
PANEL #3 (45 min)
Commerce Intelligence: AI, Data & Experience Driving Growth
The marketing-sales funnel is no longer about execution; it has become a data-driven decision-making system. It is not just about measuring, but about understanding and interpreting which metrics truly impact the business in order to make real-time decisions. Growth is not intuition; it is informed decisions that generate business.
